Windows 10 Anniversary Update will double the number of Start menu ads - johnsonhipay1945

The Windows 10 Day of remembrance Update—also known by its codename, Redstone—volition work with it mass of welcome new features. Improved Cortana, a new dark theme, and a bolstered Edge browser are all things to look forward to in update, which arrives this summer. 1 addition you probably won't be looking forward to, though, is more ads.

According to Neowin, a slide deck published to one of Microsoft's developer sites shows that the company plans to look-alike the total of promoted apps that appear in the Start menu by nonremittal. Currently, the Start menu has slots for pentad promoted apps; the Anniversary update will step-up that to ten.

promoted apps start menu — A slide that shows wholly the promoted apps tiles in the Windows 10 Anniversary Update's Start menu.

Clicking a promoted apps tile will take you to the relevant page happening the Windows Store, where you can purchase and download the app in doubt. The number of installed apps that seem by default will drop from 17 to 12, Neowin notes.

The account in arrears the tale: Windows 10 may be "free" (at least for now), but as our Brad Chacos reportable last August, it ISN't actually, truly free. For ane he free Windows 10 whir extends only to consumers, and the OS is littered with all sorts of upsells. For example, you postulate to pay a monthly operating theater yearly tip in order to remove ads from the Patience game and to unlock extraordinary added perks. (Seriously? Seriously.)

Microsoft gets pushy

Since Windows 10 launched, however, Microsoft has gotten more high-pressure and in your typeface with its in-Windows promotional tactics in order to push products onto its users. The company has perviously used pop-risen notices on Windows 7 and 8 to get users to upgrade.

win10upgradedialog — The pop-fly lidless Microsoft employed to convince WIndows 7 users to upgrade to Windows 10. Pesky.

More recently, it employed what commode we could only report As "malware-like tactics" to advertize Windows 10, corresponding in-your-face daddy-ups that establish you no provable way to cop out of downloading Windows 10. The additional promoted tiles in Windows 10 seem to exist a continuation of this trend.

At to the lowest degree you can easily remove these promoted apps tiles, atomic number 3 Neowin notes—all you motivation to do is right-chatter them and unpin them, and you can readily remove any much apps that you do install. But that's beside the point.

I get that Microsoft wants to guide users to the Windows Storehouse, and there's nothing inherently untimely with promoting apps in the store when through appropriately. But it seems like Microsoft is treading down a bit of a dark way of life here, and annoying users in an era in which the Personal computer is acting a smaller part in many people's lives doesn't appear like a winning proposition.

Revelation: The author of this article provides copywriting services to TechSoup, a nonprofit arrangement that works with Microsoft and many past applied science companies to provide nonprofits with technology products and services. His role at TechSoup does non influence his work for this publication.